The Department for Business, Innovation and Skills and the Treasury announced measures this week aimed at improving consumer credit. Part of its review covered current accounts (see Five Questions on page 63) but hopes for a crackdown on legal loan sharks that charge interest rates of up to 4,000 per cent were dashed.

“The review is not good news for millions of vulnerable people in Britain now struggling with debt as the cost of living rises,” stormed the Labour MP Stella Creasey, who has led a parliamentary campaign against high interest charges and unscrupulous payday lenders.

“The government has backtracked on commitments they made in the coalition agreement to tackle unfair bank charges and to cap excessive interest rates on credit cards and store cards,” she claimed. “By refusing to act on these charges the Government is doing nothing to cut off the financial food chain that is feeding illegal and legal loan sharking.”

The Consumer Finance Association (CFA) – which represents payday loan companies – is against a cap on the total cost of credit. It says that caps would not make loans cheaper. “Instead a cap would make loans unavailable, driving more people into the hands of unregulated illegal lenders,” said John Lamidey of the CFA.

But Mike O’Connor, chief executive of watchdog Consumer Focus, pointed out that payday loans is now a billion pound industry. “Regulation is not strong enough in this market and reform is needed to prevent consumers getting caught in debt traps,” he said.

“We agree that the current voluntary code of practice needs much strengthening. Our evidence shows the Government will need to ensure the code includes limits on the number of loans and proper affordability and credit checks.”

Consumer Focus is also concerned about the marketing, sales and debt collection practices of some payday loan companies. It said there was evidence that several rogue operators were not sticking even to the current weak rules on this type of lending.

“We would like to see sensible safeguards put in place to stop payday loan users from getting into spiralling debt,” said Mike O’Connor. “Top of the list would be limiting the number of loans, or roll-overs, that borrowers can take out in a year to five. We are also calling on banks to do more to provide short-term loans to cash-strapped consumers and be less opaque about their overdraft fees and charges.”

In the last month , Britons have increased debts by £629m. Meanwhile the Office of Budget Responsibility predicts that by 2015, households will have over £2 trillion of debt.