Private Equity Firm MidOcean Partners announces that it Had Bought Water Pik, Inc. Together With Vulcan Capital

A leading private equity firm, MidOcean Partners announced recently that it had bought Water Pik, Inc, together with Vulcan Capital and other investors. Water Pik, Inc., is a leading innovator, marketer and supplier of branded health and wellness products. The company has a proven track record of innovation.

Water Pik is the leader of the market in both the oral health as well as replacement showerhead corporate parts. Water Pik’s oral fitness business includes a marketplace leading line of the water flossers. The manufactured goods is the clinically proven the sonic toothbrush and also the full line of specialized dental products. The water Pik’s replacement the showerhead business is the innovative market leader which leverages its technology through a broad array of the platforms, including EcoFlow plus EasySelect. Its solid R&D capabilities, focused by, broad product offering in addition to, exceptional brand responsiveness, Water Pik has created a customer base with broad diversities. The firm provides over 50,000 points of distribution.

Robert Sharp, Managing Director at MidOcean said, “MidOcean has followed the success of Water Pik for a number of years, and we are very excited to become a partner with a firm that is actually an innovative leader in the health along with wellness categories this service. Furthermore, CEO Richard Bisson likewise his team has an impressive record about growing the business in to the market leader this is today. So, we look forward to functioning with this brilliant team within continuing to assist Water Pik’s loyal clienteles.”

Richard Bisson, who is the CEO of the company, as well as a significant shareholder, will remain in this position concurrently with the investment by MidOcean and its investor group. The rest of the Company’s senior management will also stay in their positions. “The Company is entering an exciting stage of its continued market penetration and growth story. A healthy product portfolio as well as pipeline, an improved customer and also professional focused on the marketing strategy, improved distribution as well as consumer service, all of that have resulted in achievement with our retail clienteles. We are happy to work with the new partners, whose robust consumer products, expertise & financial resources will advantage the industry going forward.” Mr. Bisson Commented.

Water Pik was originally bought from an affiliate of the LLC along with Zodiac Marine, EG Capital Group, and Pool, a Carlyle Group portfolio company.
The Kirkland and Ellis acted as a legal advisor for the MidOcean group along with Credit Suisse also GE Capital and even Macquarie Bank organized the funding for the transaction. The Harris Williams & Co. represented as high-class financial counselor and also Boies Schiller & Flexner LLP represented as legal advisor for Water Pik.